Co-Founders, YOTM

Daniel Koh, Darren Koh & Joel Chia

Building loud ideas for the misunderstood. Daniel, Darren, and Joel are the minds behind YOTM, a lifestyle brand known for its cheeky apparel, bold campaigns, and no-filter tone. More than fashion, YOTM is a culture-building machine creating viral moments, sparking reactions, and weaving humour into everything from content drops to unexpected collabs. 

Online or in person, YOTM speaks to those who live loud, think differently, and aren't afraid to be a little misunderstood. They believe the future belongs to hybrids, where commerce and content collide, and brands behave like creators.

To stay inspired, they plug into unfiltered conversations, chaotic group chats, and the occasional TikTok rabbit hole because the best ideas start with honest human behaviour.

Their boldest move? Leaning hard into their suggestive, unfiltered voice when everyone said to tone it down. That decision didn’t just shape their identity but it became it.