Founder, Wonderbewbz

Jolene Ruth Tan

Sometimes the boldest ideas are born from the quietest struggles. Jolene Ruth Tan is the Founder of Wonderbewbz, Singapore’s leading breast milk freeze-drying service. Built from her own breastfeeding journey, Wonderbewbz turns expressed milk into shelf-stable powder, giving mums more freedom in how and when they feed.

For Jolene, it’s more than just innovation, it's about recognition. Every bag of milk represents unseen labour, late nights, and deep care. Wonderbewbz was created to honour that: to see and support mothers in ways the world often overlooks.

She draws daily inspiration from the mothers she serves through real conversations, real challenges, and real moments of joy that shape how Wonderbewbz evolves. As more women seek emotionally conscious brands, Jolene is leading the charge to create not just services, but safe spaces for care and confidence.

Wonderbewbz doesn’t just preserve milk. It preserves moments and the dignity of every mum behind them.