Founder, The WoW Movement

Hasyna Neo

What if mascots could move hearts and movements? Hasyna Neo is the Founder of The WoW Movement, a youth-led creative initiative that turns storytelling, character design, and community-building into powerful cultural tools. At its core, WoW unites creatives, communities, and mascots to spark connection and shape national identity, one character at a time.

From animation contests to public activations, Hasyna’s work creates space for young voices to contribute meaningfully to Singapore’s narrative. These aren't just art projects, they’re platforms for participation, empowering youth to co-create the values and symbols that will define their future.

The biggest lesson she’s learned? Community starts wherever you are. Whether racing against impossible timelines or chasing dream-big ideas, she’s seen people rally with heart and purpose not for recognition, but because they believe in the vision.

By choosing to go off-script and trust her instincts, Hasyna built more than just a platform. She built a movement powered by imagination, rooted in community, and ready to last.