Founder, The Wicker Club & Co.

Celine Kiara Low

Where scent meets a little bit of trouble. Celine and her co-founder started The Wicker Club & Co. with one candle and a lot of curiosity — never expecting it to spark a whole movement of bold noses, loyal customers, and scents you definitely can’t bring to church. What started as a side hustle quickly grew into a cult-favourite scent brand known for its kinky names.

Her biggest lesson? Keep it honest. Stay in your own lane. Let people feel something. Celine’s approach is rooted in connection and storytelling — crafting every product to spark laughter, nostalgia, or maybe a memory you weren’t planning to revisit. All scents are vegan, cruelty-free, and phthalate-free — but never boring.

To stay inspired, Celine stays close to the ground. She tests everything at pop-ups, listens to her customers, and always open to feedback — even the spicy ones. The Wicker Club isn’t about perfection — it’s about realness, risk, and raising eyebrows.

In a market flooded with minimalism and safe choices, she chose disruption. At the heart of it all? A belief that scent should be personal, a little rebellious, and never boring.