Founder, SYS.Studio

Vanessa Tan

Strategy meets subculture, with a dash of creative rebellion. Vanessa Tan is the founder of SYS.Studio, a hybrid creative practice that builds brand worlds, crafts campaign narratives, and experiments at the edges of culture. Blending branding, storytelling, social, and content into one agile ecosystem, SYS.Studio is part creative studio, part cultural lab—and fully committed to making work that resonates with the culture-first crowd.

Vanessa believes the most impactful ideas live at the intersection of rigor and play. While trend-chasing has its place, SYS.Studio’s sharpest work often comes from listening deeply, following unexpected creative itches, and embracing experimentation without losing strategic clarity.