Founder, SugarBelly

Alexan Tang

Not your average doughnut and that’s exactly the point. Alexan Tang is the founder of SugarBelly, Singapore’s first specialty mochi doughnut brand, known for its signature chewy-crisp texture and playful, ever-changing flavours.

Founded in 2020, SugarBelly has carved a sweet spot in the local dessert scene, reimagining what a doughnut can be with Japanese ingredients, fresh-to-order prep, and a bold creative spirit.

SugarBelly isn’t just about desserts. Under Alexan’s leadership, it’s become a homegrown brand built on creativity, community, and the belief that indulgence should always come with a little surprise.