Founder, Social Jet

Joel Wong

Virality isn’t luck, it’s strategy, speed, and strong relationships. Joel Wong is the Founder of Social Jet, a full-service influencer marketing agency helping brands grow through scroll-stopping campaigns across TikTok, Instagram, 小红书, and beyond. By tapping into a network of thousands of micro- and macro-influencers, Social Jet delivers creative content and data-driven strategies that turn likes into loyalty, and clicks into conversions.

While most chase numbers, Joel has learned that the real power lies in people such as creators, clients, and collaborators. It’s trust, not trends, that drives lasting ROI. This people-first approach has earned Social Jet a reputation for high-performing campaigns that don’t just go viral, but go the distance.

However, his journey didn’t start in marketing but it began with a successful e-commerce business. But Joel made the bold choice to shut it down and step into consulting, betting on his ability to help other founders grow. That risk turned out to be the launchpad for Social Jet.

Today, Joel is leading the charge for what influencer marketing should look like and always delivering more than just impressions. Because in his world, real influence starts with real connection.