Founder, Slice of Whit

Whitney Soo

Illustrating the quiet magic of everyday life. Whitney Soo is the illustrator and storyteller behind Slice of Whit, a creative studio rooted in visual storytelling and everyday wonder. Through cozy, character-driven art, she transforms fleeting moments into charming keepsakes, whether it’s a sticker that reminds you of your morning kopi or a print that captures the spirit of Singapore’s streets.

Whitney’s heartfelt style has led to collaborations with brands like Singapore Airlines and the National Museum of Singapore, always grounded in her belief that art should feel personal and deeply human.

Her biggest lesson? That quiet progress matters. In a world chasing virality, she champions slower, more intentional growth—focused on creating with care, showing up authentically, and building community through storytelling.

Letting go of perfection unlocked a world of support, purpose, and creativity that continues to grow slice by slice.