Founder, Petal and Pound

Sarah Tan

Where flowers meet flavour, and every table tells a story. Sarah Tan is the founder of Petal and Pound, a boutique floral and cake design studio known for its dreamy aesthetics and poetic attention to detail. With an eye for elegance and a love for slow, intentional living, Sarah curates bespoke cakes and floral arrangements that celebrate the beauty of life’s quiet moments.

What started as a passion project bloomed into a sought-after brand, trusted for weddings, editorials, and intimate gatherings that call for something a little softer, a little more soulful. Whether she’s pressing petals into buttercream or sculpting sugar blooms by hand, her work is an ode to craftsmanship, patience, and artistry.

Sarah proved that when passion is your compass, petals and pound cake can become so much more than just pretty things, they become a language of care.