Co-Founder, Just Keep Thinking

Kong Man Jing

She’s not just teaching science, she’s rewriting how we connect with it. Kong Man Jing (MJ) is the Co-Founder of Just Keep Thinking, an educational media company creating science and sustainability content that’s as engaging as it is informative. With roots in environmental biology and experience as a science teacher, MJ now produces viral videos, documentaries, and award-winning comic books, blending facts with feelings to make complex topics stick.

She’s also led nature walks, eco-workshops, and helped launch the CDL Eco-Train, a decommissioned MRT turned learning hub. Beyond content, she’s been a key voice in climate advocacy, co-leading a government-backed youth panel and representing Singapore at COP29.

MJ believes the future of science education lies in edutainment: emotionally engaging, bite-sized content that simplifies tough topics like climate change with humour and authenticity. She finds inspiration by reconnecting with nature and the communities she serves.

Leaving her full-time job during COVID to pursue Just Keep Thinking was the turning point. It was a risk but one that unlocked real growth and purpose. Today, MJ continues to prove that when science meets storytelling, real change begins.