Laurent Misso

Why wait for adventure when you can ride it? Laurent Misso is the founder of GoBike, a bike rental service reimagined for the modern explorer. With premium bicycles, free island-wide delivery, and curated ride routes from coast to city, GoBike turns everyday routines into spontaneous adventures with zero hassle, just you and the ride.

GoBike wasn’t just born out of a business plan, it was sparked by a mindset: don’t wait for someone else to make change, be the reason it happens. For him, taking the plunge into entrepreneurship meant trusting his gut and hitting the road, even after a head injury that nearly knocked him off course. The risk? Huge. But so was the reward: building something real, fast, and rooted in joy.

As micro-mobility and cycling culture grow, especially in high cost-of-living cities, GoBike taps into the demand for healthier, greener, and more affordable ways to move. For Laurent, this isn’t just about pedals and gears. It’s about freedom, exploration, and building something that gets people moving not just physically, but emotionally too.

With GoBike, every ride is a chance to take control, breathe deeper, and see your city in a new way.