Celine Ng

She turned cardboard into a movement and sustainability into beautiful design. Celine Ng is the founder of Fraction Design Studio, a creative company pioneering sustainable spatial and event design. Known for their BLOOM collection, a modular and reusable system made from FSC-certified cardboard. Fraction challenges the status quo of waste-heavy exhibitions and events by championing circular design and environmentally responsible materials.

Celine’s biggest shift came when she pivoted from pure design services to creating scalable, impact-driven products. That bold step transformed her studio into a catalyst for change, proving that aesthetics and sustainability can go hand in hand.

Her work is rooted in clarity and intention. From hiking in nature to exploring the circular economy’s potential, Celine finds inspiration in systems that regenerate rather than deplete. Her key lesson? Finding your niche is powerful because when you stand for something, the right partners and purpose follow.