Founder, FLO Aroma

Denise Lim

Making everyday wellness effortless, one scent at a time. Denise Lim is the founder of FLO Aroma, a homegrown aromatherapy brand built on the belief that wellness should be clean, calming, and seamlessly part of daily life.

What began in 2018 as a personal love for essential oils quickly evolved into a mission: to make aromatherapy effortless and accessible for everyone. Today, FLO’s range of scent-based solutions invites customers to pause, breathe, and enjoy intentional moments without the complexity.

Her biggest lesson? Focus on distribution more than the product. Even the best formulas need the right path to reach the right people.

She sees the future of scent innovation in bold tech from AI-enhanced solutions to the possibility of digital scent delivery. To stay sharp, she turns to educational content like business podcasts, videos, and tools that keep her constantly learning and evolving.