Founder, Cool Brands Pte. Ltd.

Edison Lim

Making cleaning magical, one scented capsule at a time. Edison is the Founder of Cool Brands Pte. Ltd., the company behind Kapsä, a housekeeping FMCG brand that’s turning everyday chores into something people actually look forward to.

Edison set out to prove that household cleaning doesn’t have to be dull. Instead, Kapsä delivers a sensorial experience where clean meets comfort, and the scent lingers longer than the task itself.

The boldest risk so far? Entering modern trade and supermarket shelves, a notoriously capital-heavy move in the FMCG world. While the returns haven’t fully materialised yet, Edison sees early wins in brand awareness, especially as Kapsä now sits side-by-side with legacy names like Tide and Persil.

By betting on scent, sustainability, and smart strategy, Edison is turning a once-boring category into a refreshing wave of innovation and building a brand that makes even doing the laundry feel a little more magical.