Founder, Clumzy Plumzy

Alexander Cheong

Crafting dangerously addictive spirits from local flavours. Alexander Cheong blended entrepreneurial zeal with deep-rooted creativity to launch Clumzy Plumzy in 2021, Singapore’s punchy homegrown spirit brand. Their signature Sour Plum Vodka matured over a decade to become “dangerously addictive” and a hit at weddings, parties, and intimate gatherings.

Good stories fuel great spirits. Alex discovered that combining nostalgic Asian flavours such as sour plum and chrysanthemum lychee, with quality distillation resonates deeply with both hearts and palates.

His boldest move? Turning homebrew into a boutique brand. Launching a premium liquor line with unconventional flavours during a pandemic was risky but it paid off, forging a cult following and a business rooted in heritage and flavour-first innovation.