Founder, Byjolyn

Jolyn Kang

Turning grown-up problems into cute solutions, one doodle at a time. Jolyn is the artist and founder behind ByJolyn, a Singapore-based brand turning the chaos of adulting into functional, feel-good art. From witty apparel to charming home goods, her creations inject a dose of humour and heart into life’s most mundane moments because who says growing up can’t come with cute stationery and emotional support tote bags?

Her journey began with a leap of faith by quitting her full-time job to focus on building a brand that reflects the awkward, honest, and oddly universal experiences of early adulthood. In a space where there’s no rulebook, Jolyn learned that speed beats perfection. 

She draws creative energy from travel, using her time overseas to soak in global trends and peek into how other artists express themselves. ByJolyn isn’t just a brand; it’s a mirror for the millennial and Gen Z experience, wrapped in playfulness and pastel colours. 

Through her work, Jolyn proves that small things like a sticker that says “you’re trying, and that’s enough” can make a big difference in someone’s day. Because sometimes, cute is a coping mechanism and that's totally valid.