Founder, Baan Kanom Thai

Jaren Choong
Sheng Da

Authentic Thai flavour, one pancake at a time. Jaren Choong Sheng Da is the founder of Baan Kanom Thai, a Singapore-based brand bringing traditional and modern Thai street snacks to life. Best known for its signature Thai Pandan Pancakes, Kanom Krok Singapore, Baan Kanom Thai reimagines everyday Thai treats for local pop-ups, events, and dining experiences.

For Jaren, he believes the future of food lies in story-driven street food experiences where authenticity, nostalgia, and cultural connection converge in exciting, modern formats.

To stay inspired, Jaren turns to the streets of Thailand through travel, digital deep dives, and local vendor stories.

His defining leap? Investing his student savings to start Baan Kanom Thai from scratch. It was a full-hearted bet on heritage, hustle, and the belief that Thai desserts could find a place in every Singaporean’s heart and it’s been paying off ever since.