Founder, Axe Factor Pte. Ltd.

Samuel Tey

The man who brought axe throwing to Singapore and stuck the landing. Samuel Tey is the founder of Axe Factor, Singapore’s first axe throwing range that turned a niche activity into a full-blown urban sport. What started as a curious idea quickly became a movement, introducing thousands to the thrill of throwing axes for fun, stress relief, and even competitive sport.

At its core, Axe Factor is about making something unexpected feel accessible. From corporate team-building sessions to casual hangouts, Samuel has helped position axe throwing as more than a novelty, it’s a sport with real community, skill, and potential. 

For Samuel, the goal is simple: build something fun, unexpected, and wildly satisfying like one bullseye at a time.