Founder, Alternate Video Production

Goh Jia Jin (JJ)

He didn’t wait for a seat at the table, instead he built his own set, lights, and camera rig. Goh Jia Jin, or also known as JJ, is the Founder of Alternate Video Production (AlternateVP), a video-tech agency blending cinematic storytelling with next-gen experiences. From high-impact corporate films to interactive event activations and AI-powered content booths, JJ’s work doesn’t just play on screen but also plays with perception.

JJ leads a nimble team known for fast turnarounds, immersive storytelling, and first-to-market creative tech without the bloated price tag of big agencies. Whether it's a brand campaign, a government showcase, or motion-tracked installations, AlternateVP consistently turns briefs into breakthroughs.

But JJ’s journey didn’t follow the traditional script. He made the bold call not to pursue a degree, choosing instead to build real-world experience from day one, a risk that paid off with a growing portfolio and client base. 

Inspired by how global studios push the limits of content creation, JJ keeps his eyes on the evolving world of virtual production where LED walls are replacing green screens and the future of film feels closer than ever. With a clear vision, hands-on hustle, and a studio that dares to do more, JJ isn’t just creating content.